Thesis Acquires Lolli, Expands Bitcoin Rewards Strategy
- Thesis acquires Lolli, enhancing Bitcoin rewards infrastructure.
- Matt Luongo leads Lolli post-acquisition.
- Focus on Bitcoin’s role as a functional currency.
The acquisition signifies a strategic push towards making Bitcoin more accessible and rewarding through daily activities. It reinforces Thesis’s aim of integrating Bitcoin within everyday consumer interactions like shopping and gaming.
Thesis
has acquired Lolli to amplify Bitcoin’s everyday use by leveraging Lolli’s innovative rewards platform. By integrating with popular retailers, Lolli makes Bitcoin earning straightforward and engaging, aligning with Thesis’s broader ecosystem.
Matt Luongo, CEO of Thesis, now oversees Lolli, aiming to merge existing Bitcoin-focused projects like Fold and Mezo. “Having competed alongside Lolli for years, I’ve admired their ability to onboard users through accessible and engaging experiences. At Thesis, we believe Bitcoin’s real growth is driven by everyday interactions—shopping, gaming, spending—not just investment portfolios. Together, we’re creating the easiest and most rewarding entry point for millions to join the Bitcoin economy,” Luongo stated. Alex Adelman founded Lolli in 2018, pioneering Bitcoin rewards through retail partnerships, now expanding its potential further.
The acquisition affects the broader Bitcoin market by potentially increasing BTC adoption. Thesis’s involvement is expected to enhance Lolli’s infrastructure, which has already rewarded over 600,000 users, highlighting active Bitcoin circulation.
Financially, there’s no disclosed deal size, nor have there been reports of new funding rounds. The market anticipates increased synergy between Thesis’s existing projects, expanding Bitcoin’s role as a functional currency.
Potential outcomes include increased Bitcoin transactions in daily life, possibly boosting consumer interest and adoption. Regulatory perspectives remain unchanged, but integration with existing platforms could promote seamless user experiences across Thesis’s ecosystem.
