GameStop Adds Bitcoin to Treasury Reserves
- GameStop is adding Bitcoin to its treasury reserves.
- The company is raising $1.3 billion through convertible debt.
- Ryan Cohen is leading the financial strategy update.

In a significant shift for the gaming retailer, GameStop has announced its intention to add Bitcoin as a treasury reserve asset. This decision marks a pivotal moment in the company’s financial strategy, spearheaded by CEO Ryan Cohen.
To support this move, GameStop is raising $1.3 billion through convertible debt, a strategy that aims to bolster its balance sheet while embracing the growing trend of cryptocurrency adoption among traditional businesses.
The addition of Bitcoin to GameStop’s treasury reserves not only reflects a commitment to innovation but also positions the company to potentially benefit from the appreciation of digital assets in the long term.
As GameStop continues to adapt to the evolving market landscape, this strategic pivot could redefine its financial future and attract a new wave of investors interested in the intersection of gaming and cryptocurrency.