Know Labs Adopts Bitcoin Treasury Strategy Under New Leadership
- Know Labs shifts focus to Bitcoin treasury under Greg Kidd’s leadership.
- 1,000 BTC valued at $105 million to be acquired.
- Market cap dominated by BTC holdings post-acquisition.

Greg Kidd will take over as CEO of Know Labs, Inc., transforming it into a Bitcoin treasury strategy company through the acquisition of 1,000 BTC by Q3 2025.
Leadership Change and Strategic Shift
Know Labs, Inc. will undergo a significant transformation as Greg Kidd steps in as CEO and Chairman. The company plans to implement a Bitcoin treasury strategy starting with the acquisition of 1,000 BTC. Kidd is a notable figure, bringing experience from companies like Ripple and Coinbase, and will focus on executing this digital asset strategy. His involvement reflects a significant shift within Know Labs.
Market Impact and Strategy
The primary market impact involves Bitcoin, which will become a pivotal element on Know Labs’ balance sheet. The company predicts BTC will constitute 82% of its market cap. This move aligns with other tech companies like MicroStrategy, emphasizing Bitcoin as a robust asset. The focus is exclusively on Bitcoin rather than other digital currencies.
“I’m thrilled to deploy a Bitcoin treasury strategy with the support of a forward-looking organization like Know Labs at a time when market and regulatory conditions are particularly favorable.” — Greg Kidd, CEO-designate, Know Labs, Inc.
Historically, companies adopting similar strategies have seen substantial growth. Know Labs’ adoption reinforces Bitcoin’s status as a balance-sheet reserve, with potential ramifications for the tech and financial sectors. The transaction awaits shareholder approval and projects completion by Q3 2025, dependent on regulatory clearance. Greg Kidd remains optimistic about the strategic direction in leveraging BTC.