Méliuz Launches $78M Bitcoin Share Offering
- Increased Bitcoin allocation, market adjustments, investor reactions.
- Méliuz shares declined 8-20% after projection.
- Strategic Bitcoin integration within Brazilian fintech.

Méliuz, a leading Brazilian fintech firm, announced a $78 million public share offering aimed at acquiring Bitcoin, reflecting a strategic avenue in its financial planning.
The move underscores an emerging trend of corporate Bitcoin adoption, affecting markets with a sharp reaction. Shares dropped significantly, indicating cautious investor sentiment toward volatile asset strategies.
Details of the Share Offering
Méliuz disclosed plans to raise $78 million through a public share offering, focusing entirely on purchasing Bitcoin for its treasury. Over 30 million users interact with the firm’s digital services. Led by Israel Salmen, the initiative marks a strategic pivot in its treasury management. Seventeen million common shares are issued, including subscription warrants, illustrating a tactical fundraising approach.
Market Reactions
Worldwide market responses were varied; Méliuz’s shares plummeted following the announcement, revealing skepticism about Bitcoin’s volatility. Equity professionals expressed apprehensions over sudden exposure to cryptocurrency risks. Financial scrutiny of Bitcoin’s integration into corporate treasuries indicates broader skepticism about crypto’s unpredictable nature. Brazilian regulations presently permit such offerings, reflecting interaction nuances in domestic and international investment protocols.
“Méliuz… is launching a public share offering to raise up to R$450 million ($78 million), with plans to allocate all proceeds to purchasing bitcoin BTC.” — Israel Salmen, Founder/CEO, Méliuz S.A.
Industry Context
Analysis suggests ongoing momentum in institutional Bitcoin acquisition, aligning with historical trends of firms like MicroStrategy and Tesla. Industry observers await potential regulatory shifts influencing corporate cryptocurrency portfolios.