Michael Saylor Urges Apple to Acquire Bitcoin
- Main event relates to Saylor urging Apple to buy Bitcoin.
- Saylor suggests Apple shift buyback funds to Bitcoin.
- Proposal sparked discussions but no Apple response yet.
Michael Saylor, Executive Chairman of MicroStrategy, publicly urged Apple on X to shift its $110 billion buyback funds toward Bitcoin. This proposal came as Jim Cramer criticized Apple’s buyback strategy in June 2025.
Bitcoin Advocacy by Michael Saylor
Michael Saylor has been an outspoken advocate for Bitcoin, recommending corporate holdings of the digital asset. His latest statements on X align with his ongoing strategy to incorporate Bitcoin into MicroStrategy’s treasury. His comments came during a period of scrutiny over Apple’s massive buyback program. Michael Saylor, Executive Chairman of MicroStrategy, stated, “Buy Bitcoin instead.” Source.
Apple’s Current Stance
Apple has not made an official statement on Saylor’s recommendation. Meanwhile, MicroStrategy continues to accumulate Bitcoin aggressively, now holding over 580,000 BTC. The move indicates increased corporate interest in cryptocurrency as a treasury asset, though it highlights Apple’s current non-participation.
Bitcoin Performance and Corporate Treasury Impact
Bitcoin has outperformed this year, with a 17% increase, contrasting with Apple’s declining stock. However, there’s currently no direct market evidence of Apple-related entities purchasing the cryptocurrency. MicroStrategy’s efforts may influence similar corporate decisions.
Market Reactions and Analysis
Insights indicate potential ripple effects across corporate treasury strategies and long-term adoption of Bitcoin. Analysts observe historical trends, such as Tesla’s brief Bitcoin holdings, as comparison points. Market responses on social platforms reflect a mixture of excitement and skepticism.
