UK Firm Smarter Web Acquires 197 BTC for Treasury
- UK firm Smarter Web expands Bitcoin holdings.
- 197 BTC acquired in recent purchase.
- Strengthens firm’s digital asset strategy.

The acquisition contributes to Smarter Web Company’s strategic approach, aligning with notable firms adopting similar Bitcoin treasury policies.
Strategic Expansion in Digital Assets
The UK-based Smarter Web Company PLC, a publicly traded firm specializing in web design and marketing, has increased its Bitcoin holdings by acquiring an additional 197 BTC. This purchase involved a substantial investment of £15.18 million, at an average price of £77,122 per Bitcoin, advancing their digital asset strategy.
In a reference to their official policy, the company underscored Bitcoin as a crucial component of its financial strategy, positioning it as a key asset in its long-term plan. “Since 2023 The Smarter Web Company has adopted a policy of accepting payment in Bitcoin. The Company believes that Bitcoin forms a core part of the future of the global financial system and as the Company explores opportunities through organic growth and corporate acquisitions is pioneering the adoption of a Bitcoin Treasury Policy into its strategy.” — Official AQUIS Announcement: Link
Smarter Web joins other firms in utilizing Bitcoin for treasury strategies, paralleling initiatives by companies like MicroStrategy.
Implications of the Investment
Although reactions from regulators or on-chain data were absent, the firm’s stock previously rose following similar acquisitions. The purchase reflects growing corporate confidence in Bitcoin and aims to leverage its benefits for long-term financial hedging.
With Smarter Web’s commitment to a Bitcoin Treasury Policy, potential shifts in its market valuation and impacts on the broader institutional landscape could ensue. The company’s active involvement signals a potential trend among UK corporations adopting Bitcoin as an on-balance-sheet asset.
The company’s continuing belief in Bitcoin’s role within global finances remains evident. Supported by its ongoing purchase strategy, Smarter Web Company aims to solidify its financial foundation leveraging Bitcoin’s long-term benefits. Strategies of such magnitude indicate a broader adoption of digital assets in corporate treasuries, potentially influencing market dynamics and regulatory discussions moving forward.