Strategy Buys 1,031 BTC for $76.6M at $74,326 Average Price

Strategy, the company formerly known as MicroStrategy, has purchased 1,031 BTC for approximately $76.6 million at an average price of $74,326 per bitcoin  BTC +0.00% , continuing its aggressive accumulation of the largest corporate Bitcoin treasury in the world.

The publicly traded firm, which trades under the ticker MSTR on Nasdaq, disclosed the acquisition in its regular purchase update. The buy adds to a streak of weekly Bitcoin acquisitions that has defined Strategy’s corporate identity since it first adopted BTC as a treasury reserve asset in 2020.

Strategy Paid $74,326 Per Bitcoin in Latest $76.6M Buy

The company acquired exactly 1,031 BTC at an average cost of $74,326 per coin, spending roughly $76.6 million in total. Strategy, which rebranded from MicroStrategy to signal its Bitcoin-first corporate identity, has made purchases like this a near-weekly occurrence.

This latest buy is smaller in scale compared to some of the company’s recent transactions. Earlier in March, Strategy made a $1.57 billion Bitcoin purchase, dwarfing the current $76.6 million outlay. The varying sizes reflect the company’s approach of buying consistently regardless of the amount available.

The $74,326 average entry price places this acquisition in a range that suggests the purchase was executed during a period of relative market softness. For context, Bitcoin has traded in a wide band in 2026, with Strategy repeatedly stepping in as a buyer across different price levels.

What a $74,326 Entry Price Signals About Timing and Conviction

Strategy’s willingness to buy at $74,326 per BTC reinforces the company’s stated policy of continuous Bitcoin accumulation. Under Executive Chairman Michael Saylor’s leadership, the firm has never publicly indicated a target buy price or a level at which it would stop purchasing.

The company has logged over 100 separate Bitcoin purchase announcements. In late February, Strategy recorded its 100th Bitcoin purchase disclosure, adding 592 coins for $39.8 million at that time. The pace has not slowed since.

Whether this particular buy represents a dip or an at-market acquisition depends on the exact execution dates within the reporting window. What is clear is that Strategy treats Bitcoin purchases as an ongoing capital allocation program, not a series of tactical trades.

Strategy’s Bitcoin Treasury: Running Total and Cost Basis

With this latest addition of 1,031 BTC, Strategy’s total Bitcoin holdings continue to grow as the largest corporate treasury position in cryptocurrency. The company has deployed billions of dollars into Bitcoin across its multi-year accumulation campaign.

Earlier in March, Strategy purchased more than $200 million in Bitcoin in a single week, and the $1.57 billion buy reported on March 16 was among its largest single disclosures. The $76.6 million purchase announced now is comparatively modest but keeps the accumulation streak alive.

Strategy funds its Bitcoin purchases through a combination of equity offerings, convertible note issuances, and operating cash flow. The company’s stock, MSTR, has effectively become a proxy for leveraged Bitcoin exposure, attracting both equity investors and Bitcoin-focused traders.

The firm’s blended average cost basis across all purchases remains a closely watched figure among MSTR investors. Each new buy at current market prices shifts that average, and the gap between the blended cost and Bitcoin’s spot price determines the company’s unrealized profit or loss on its treasury position.

Strategy’s ongoing accumulation signals that the company sees no reason to slow its Bitcoin buying, even as its total position has grown to represent one of the most concentrated corporate bets on a single asset in public market history.

Disclaimer: This article is for informational purposes only and does not constitute financial or investment advice. Cryptocurrency and digital asset markets carry significant risk. Always do your own research before making decisions.