Strive CEO Urges Meta to Buy Bitcoin

Matt Cole, CEO of Strive Asset Management, publicly urged Meta’s Mark Zuckerberg to consider Bitcoin for the company’s balance sheet at the Bitcoin 2025 Conference in Las Vegas.

Strive’s Push for Corporate Bitcoin Adoption

Strive Asset Management, led by CEO Matt Cole, is pushing for corporate Bitcoin adoption. At the Bitcoin 2025 Conference, Cole urged Meta Platforms Inc.’s Mark Zuckerberg to adopt Bitcoin for Meta’s balance sheet to potentially increase shareholder value.

The call comes as Strive Asset Management seeks to establish itself as a leading Bitcoin treasury company. Matt Cole highlighted the unique opportunity available to Meta, potentially mirroring what giants like Apple and Amazon have yet to execute.

“Mark [Zuckerberg], if you want Meta’s shareholders—not just in 2025, but in the decade ahead—to benefit from what Apple, Alphabet, Amazon, and Microsoft have not yet done, the opportunity is now. Consider Bitcoin for your balance sheet.”

Strive’s recent private funding round, which aims to leverage Bitcoin strategies, indicates a substantial capital infusion from leading institutional investors. This financial move could boost the firm’s position in the global Bitcoin market.

The implications of such actions by Meta could be significant, potentially influencing corporate financial strategies. The cryptocurrency community anticipates broader adoption that may impact the global Bitcoin landscape.

Strive’s strategy, including takeovers for Bitcoin acquisition at discounted rates, represents a novel approach. This could lead to wider acceptance and regulation adjustments, influencing financial markets and corporate financial practices.

Strategically, if Meta incorporates Bitcoin, it could prompt regulatory scrutiny yet also pave the way for more firms to adopt cryptocurrency. Data shows trends suggesting a rising institutional appetite for Bitcoin amidst evolving financial policies.