Tether Acquires 10% Stake in Juventus Football Club

Tether, the stablecoin company, acquired over 10% stake in Italian soccer club Juventus as of April 15, 2025, marking Tether’s increased investment in sports.

This acquisition underscores Tether’s long-term commitment to the club’s growth.

Tether has increased its participation to over 10% of Juventus’ issued share capital, making it the second-largest shareholder. This move reflects Tether’s confidence in Juventus’s potential and signifies a growing intersection between sports and fintech.

Tether and Juventus are the primary entities in this significant acquisition. Tether’s expansion in the sports arena leverages its leadership in digital assets to potentially boost Juventus’s reach and revenue, furthering its market presence.

“This strategic move follows Tether’s initial acquisition of 8.2% of the issued share capital (representing just over 5% of voting rights) of the Club, allowing Tether to further increase its investment in the iconic Turin-based football powerhouse.” – Tether Official Statement

The acquisition may initiate a branding partnership, but no direct impact on cryptocurrencies like USDT or market assets was documented. The club’s fan engagement avenues, such as NFTs, could see future integration opportunities.

Industry implications could involve enhanced fan token utilities, aligning with past sports-tech partnerships. This step into equity ownership over conventional sponsorships marks a shift in strategy for fintech firms like Tether in broadening their influence in sports.

Future possibilities include innovative digital collaborations that might evolve from this partnership, though specifics on technology integration have yet to emerge. Juventus and Tether’s alignment could influence both sectors, paving new ways for fan engagement and monetization.