Tether’s Strategic Push for U.S. Market Re-entry
- Tether aims for a major U.S. market comeback.
- GENIUS Act creates new opportunities.
- USDT supply may rise tenfold.

Tether is actively planning its re-entry into the U.S. market by leveraging recent legislative changes. The passage of the GENIUS Act aims to shape a structured framework for stablecoin operations.
Under the leadership of CEO Paolo Ardoino,
Tether has engaged at high levels, including a visit to the White House. The company is targeting the U.S. institutional market with an efficient stablecoin for payments and trading.
The GENIUS Act mandates full reserve backing and audits,
which could significantly increase Tether’s transparency and reliability. “The GENIUS Act not only strengthens the legal framework for stablecoins but also enhances the trust and transparency that institutions require from USDT,” said Paolo Ardoino, CEO of Tether. This could potentially give USDT a compelling advantage over existing stablecoins like USDC.
Tether anticipates a tenfold increase in USDT’s supply based on compliance.
This could shift the dynamics of the stablecoin market and influence broader crypto trading ecosystems.
Further implications include changes to liquidity and trading practices in the crypto market. This might affect DeFi protocols and any assets utilizing USDT as collateral. Regulatory compliance under the GENIUS Act, emphasizing transparency, could fortify trust in Tether.
Past regulatory interactions
notably its 2021 settlement, underscore the need for compliance. By aligning with the GENIUS Act, Tether might regain a strong U.S. foothold, impacting its market trajectory and competitive landscape.