Gemini Launches Cybertruck Bitcoin Mining Campaign
- Unique Bitcoin mining campaign with Tesla Cybertruck.
- Market implications unknown.
- No significant hashrate impact.

Gemini’s innovative promotional campaign uses a Tesla Cybertruck to mine Bitcoin from May 29 to June 5, 2025, in a marketing initiative.
The campaign showcases a novel fusion of electric vehicles and cryptocurrency. It reflects more marketing strategy than a shift in mining operations.
Gemini, founded by the Winklevoss twins, is running a promotion using the Tesla Cybertruck to mine Bitcoin from May 29 to June 5, 2025. Gemini’s campaign, driven by the exchange’s marketing push, involves using Tesla’s electric vehicle for Bitcoin mining. Though unique and engaging, it is primarily designed as a promotion rather than a serious mining operation.
Immediate effects on the industry are minimal as the initiative remains promotional. While novel, it does not substantially affect Bitcoin’s hashrate or market dynamics. Financially, this campaign offers two Cybertruck prizes potentially affecting participant engagement, although its market impact is uncertain. Given Gemini’s focus on security, this initiative underscores the regulated nature of the exchange.
“At Gemini, we believe in compliance and security as the cornerstones of the cryptocurrency industry.” — Cameron Winklevoss, Co-Founder, Gemini
Insights into future implications reveal that although this campaign highlights electric vehicles’ tech potential, significant market effects remain unlikely due to the promotion’s limited scope. Gemini’s regulatory compliance is strengthened by showcasing its adaptable campaign strategies.