Méliuz Integrates Bitcoin Treasury Strategy Boosting Shares
- First Brazilian company to make Bitcoin a treasury asset.
- Share price surged over 125% post-announcement.
- No investments made in Ethereum or altcoins.
Méliuz S.A., Brazil’s prominent fintech firm, has announced its first significant Bitcoin treasury strategy on May 15, 2025, with approval from shareholders. The company has already acquired 320.24 BTC, valued over $33 million.
Méliuz’s move to incorporate Bitcoin into its treasury signifies a pivotal shift in Brazil’s corporate engagement with cryptocurrency, reflecting potential growth and optimism in the market.
Following shareholders’ approval, Méliuz supports a greater integration of Bitcoin into its business model. The historical context emphasizes Méliuz as pioneering in Brazil by accumulating 320.24 BTC, directly impacting the firm’s market valuation.
Executive Chairman Israel Salmen has led this strategic endeavor, advocating for Bitcoin integration into Méliuz’s core business model. “Méliuz is the first company in Latin America to fully integrate Bitcoin into its business model, rather than treating it as a secondary or short-term asset,” said Salmen.
Méliuz’s decision has positively impacted the company’s stock, CASH3.SA, with more than a 125% increase in its share price. This reflects strong institutional and market reactions following the announcement.
This development potentially ushers in broader implications for Brazilian financial markets, sparking investor interest and possibly influencing other Latin American firms to explore Bitcoin integration into business strategies.
Historical precedents illustrate how companies like MicroStrategy and Tesla have adopted similar treasury strategies, signaling potential growth akin to Méliuz’s recent market performance. This strategic realignment could inspire similar moves across other emerging markets.
