Standard Supply AS Rebrands to Bitcoin Reserve Entity
- Main event, leadership changes, market impact, financial shifts, or expert insights.
- Standard Supply AS rebranded to StandardCoin amidst market changes.
- Significant stock surge due to Bitcoin reserve strategy.

Standard Supply AS announced a rebrand to StandardCoin AS on June 19, 2025, focusing on Bitcoin reserves, leading to a 75.59% stock price surge.
This strategic pivot marks a broader industry trend towards cryptocurrencies, accelerating investor engagement and reshaping market landscapes.
Transformation to StandardCoin AS
Standard Supply AS, previously focusing on legacy assets, announced a dramatic shift by rebranding to StandardCoin AS and becoming a Bitcoin Reserve Company. The significant stock price surge follows this transformative announcement, positioning the firm strategically in the crypto market.
Investment and Market Impact
The company’s strategy involves investing proceeds from a NOK 35 million private placement into Bitcoin reserves. The transformation aligns with efforts seen in other companies like MicroStrategy, offering investors direct exposure to Bitcoin, enhancing transparency.
Stock Market Surge
The rebranding has impacted the stock market, with Standard Supply AS seeing a stock price surge of 75.59% in a single day. This move reflects a growing trend among firms to adopt digital assets to generate investor interest and potentially boost valuation.
Strategic Financial Shift
Financially, this pivot to Bitcoin reflects changes in asset allocation, aiming to attract new investors by leveraging the volatile yet lucrative crypto market. The absence of comments from regulators underscores the novelty and risk-taking nature of such transformations.
Future Discussions and Global Impact
This shift could prompt further discussions about regulatory impacts and encourage investors to evaluate the risks and opportunities posed by cryptocurrency-focused strategies. Historical precedents suggest potential for increased digital asset exposure among traditional investors, reshaping investment strategies worldwide.
“The Company is now pleased to unveil the outcome of this process, being a transformative strategic shift into becoming a Bitcoin Reserve Company. This new direction positions Standard as a transparent vehicle for investors seeking indirect exposure to Bitcoin.” – Standard Supply AS, Corporate Leadership Team