Apple Relaxes App Store Rules for Cryptocurrencies
- Apple’s App Store policy change impacts the U.S. market.
- Enables crypto payments without a 30% fee.
- Facilitates broader Web3 and crypto app growth.
Apple Inc. has amended its App Store rules in the United States, following a U.S. court ruling, to permit external cryptocurrency payment links without Apple’s 30% commission.
Apple’s policy shift may catalyze growth in the crypto industry, offering new opportunities for crypto-enabled apps within the iOS ecosystem.
The U.S. Federal Judiciary’s recent decision compelled Apple to alter its restrictive app guidelines. This change allows developers to include links to external NFT collections and crypto payment systems. Influential figures such as Epic Games’ CEO Tim Sweeney have supported this development.
The policy update offers substantial benefits, particularly for developers who can now use cryptocurrencies like ETH, BTC, and USDC freely. This adjustment removes the previous 30% fee barrier, which many in the industry had deemed a critical bottleneck.
“Apps can now link to an external NFT collection and payment system, no entitlement required.” — Ariel Michaeli, CEO, Appfigures
Immediate effects of Apple’s decision include the potential for increased adoption of mobile DeFi and NFT platforms. Notable reactions from cryptocurrency experts suggest strong enthusiasm for these new opportunities. Apple eases cryptocurrency payment rules for developers.
From a financial standpoint, the removal of the Apple commission could lead to greater institutional investment in crypto-focused projects. Prominent analysts predict a rise in DeFi TVL and NFT trading volume, which had been hindered by past payment frictions.
Potential risks remain, including regulatory changes and technological hurdles that could emerge alongside increased crypto adoption in the iOS space. However, the current outlook suggests significant growth opportunities in the segments of mobile cryptocurrency applications and decentralized finance solutions.
